Sasha Thomas and Janice Fierce
Ex-journalist Sasha Mohammed In a world that technology has reamed open, privacy and transparency have become highly-sought commodities or assets, rather than the default options that they had been just before the turn of the century. Within recent times, the exploding digital landscape has allowed the lay person to be almost any digital self he or she wants to be, which has spawned a phenomenon of low self-esteem and manufactured alter egos, all of which Freud would have looked upon disdainfully. Take for instance the concept of Beyonce's Sasha Fierce. Does the new persona really mean that the artist is spared the repercussions and consequences of the alter ego's words and actions? Should way simply accept the syringe of the artiste's "truth", that Sasha is another part of her own expressive soul? In any case, this is little room to argue against the notion that Mz Knowles has done disservice to both herself and womankind, by not being able to stand